Bangla Begum

Fanny Boucher, the founder of the Parisian jewelry brand Bangla Begum asked me to write a piece of fiction that captures the essence of the brand. After I took a deep dive into the brand’s world, I wrote a short story titled “Heirloom” about legacy, intergenerational friendships, self-love, and, of course, Paris.

I collaborated with the founder to recreate the menu highlighted in the story for the launch event, which took place during an intimate dinner at the brand's atelier, attended by clients and friends.

It was a genuine moment—a lived experience with people who appreciate and connect with the brand’s mission and values—that didn’t feel like a brand activation or marketing campaign. And that made all the difference.